PURr [pyʁ – with additional emphasis on the final “r”, as pronounced in the Ghentian dialect] was founded by three young Ghentians with an insatiable passion for what is commonly known as “natural” wine. The term was coined by winemakers who wanted to distinguish themselves from conventional viticulture. These winemakers work according to the principles of organic or biodynamic agriculture and produce their wines with a lot of respect for both man and nature. To us, they simply make “wine”.
Through PURr, we organize an annual gathering that focuses on nature, wine and its makers.